1
A Maxi-Matic ice-cream maker is listed at a lower price at Best Buy.
Best Buy
$17.99
Amazon
$59.99
1
A Maxi-Matic ice-cream maker is listed at a lower price at Best Buy.
2
Amazon freezes sales after a price drop to 
$17.99 to match Best Buy causes them to lose money. Amazon tells Maxi-Matic that it could make a "straight payment" to bring it back "live".
From: @amazon.com
To: @maxi-matic.com
Sent: Wednesday, May 12, 2021 9:38am
... We’ve lost ~$7k on this ASIN so far today – let me know if you are open to process a straight payment to bring it back live – otherwise, we can not sell at this significant loss ...
3
Maxi-Matic responds by taking its inventory away from Best Buy and offering Amazon 90 days exclusivity.
From: @maxi-matic.com
To: @amazon.com
Sent: Wednesday, May 12, 2021 2:33pm
... We have put best buy out of stock and are following up w/ them on why they had it at 17.99, that is an insane price.
We’d like to propose giving amazon exclusivity on this item for 90 days which should allow you to recoup your losses by selling at a retail higher than $59.99 w/ no competitors in place. If after those 90 days, there is still a difference we will process a straight payment ...
4
Amazon returned the ice-cream maker to the site and raised the price.
$59.99
Guardian graphic. Source: Emails from pending litigation from the California attorney general's office. Product image: Amazon. Note: Amazon says its practices help consumers.