Younger, Democratic, people of color most likely to boycott

Percentage who responded they ‘have/are/will’ participate in economic boycotts seen in the news.

Generation

Gen Z

53%

Millennial

46

Gen X

30

Boomers

22

Race/ethnicity

Black

53%

Hispanic

51

Asian

34

White

29

Political party

Democrats

49%

Independents

32

Republicans

29

Generation

Gen Z

53%

Millennial

46

Gen X

30

Boomers

22

Race/ethnicity

Black

53%

Hispanic

51

Asian

34

White

29

Political party

Democrats

49%

Independents

32

Republicans

29

Generation

Gen Z

53%

Millennial

46

Gen X

30

Boomers

22

Race/ethnicity

Black

53%

Hispanic

51

Asian

34

White

29

Political party

Democrats

49%

Independents

32

Republicans

29

Generation

Gen Z

53%

Millennial

46

Gen X

30

Boomers

22

Race/ethnicity

Black

53%

Hispanic

51

Asian

34

White

29

Political party

Democrats

49%

Independents

32

Republicans

29

Generation

Gen Z

53%

Millennial

46

Gen X

30

Boomers

22

Race/ethnicity

Black

53%

Hispanic

51

Asian

34

White

29

Political party

Democrats

49%

Independents

32

Republicans

29

Guardian graphic. Source: Harris Poll. Note: Survey of 2,137 US adults conducted from 8 to 12 March 2025. ±2.6 percentage point margin of error.