Younger people of color more likely to make purchases ahead of potential tariffs

Percentage who say they are planning to make purchases before January ahead of potential tariffs from the next administration, by demographic

Age

Gen Z

59%

Millennials

66

Gen X

41

Boomers

19

Race/ethnicity

Hispanic

69%

Black

54

Asian

52

White

35

Political party

Democrats

51%

Republicans

46

Independents

38

Age

Gen Z

59%

Millennials

66

Gen X

41

Boomers

19

Race/ethnicity

Hispanic

69%

Black

54

Asian

52

White

35

Political party

Democrats

51%

Republicans

46

Independents

38

Age

Gen Z

59%

Millennials

66

Gen X

41

Boomers

19

Race/ethnicity

Hispanic

69%

Black

54

Asian

52

White

35

Political party

Democrats

51%

Republicans

46

Independents

38

Age

Gen Z

59%

Millennials

66

Gen X

41

Boomers

19

Race/ethnicity

Hispanic

69%

Black

54

Asian

52

White

35

Political party

Democrats

51%

Republicans

46

Independents

38

Age

Gen Z

59%

Millennials

66

Gen X

41

Boomers

19

Race/ethnicity

Hispanic

69%

Black

54

Asian

52

White

35

Political party

Democrats

51%

Republicans

46

Independents

38

Guardian graphic. Source: The Harris Poll. Note: Survey of 2,112 US adults conducted 14 to 16 of November 2024. Margin of error ±2.5 percentage points.