Sunak
Starmer
-50
-25
0%
25
In touch with
ordinary people
-44%
3%
Represents what
most people think
-44
2
Has similar views
to my own
-43
-7
Has the nation’s best
interests at heart
-24
7
Strong
leader
-32
-6
Can be trusted to
take big decisions
-28
-2
Decisive
-19
6
Able to get
things done
-27
-3
Competent
-20
0
Likeable
-25
-6
Sunak
Starmer
25%
7
6
3%
2
0
-2
-3
-6
-6
-7
-19
-25
-24
-25
-27
-28
-32
-43
-44
-44%
-50
In touch
with
ordinary
people
Represents
what most
people
think
Has the
nation’s
best
interests
at heart
Strong
leader
Can be
trusted to
take big
decisions
Able
to get
things
done
Has
similar
views to
my own
Likeable
Decisive