Swift fans drive huge spikes in short-term rental prices across Europe

Change in demand and average daily rates

for short-term rentals on Taylor Swift

concert dates

Year-on-year change in demand

0%

200

400

600

Vienna 8-10 Aug

Liverpool 13-15 Jun

Lyon 2-3 Jun

Milan 13-14 Jul

Munich 27-28 Jul

Hamburg 23-24 Jul

Dublin 28-30 Jun

Edinburgh 7-9 Jun

Cardiff 18 Jun

London 21-23 Jun

& 15-20 Aug

Year-on-year change in average daily rates

0%

10

20

30

40

Vienna 8-10 Aug

Liverpool 13-15 Jun

Lyon 2-3 Jun

Milan 13-14 Jul

Munich 27-28 Jul

Hamburg 23-24 Jul

Dublin 28-30 Jun

Edinburgh 7-9 Jun

Cardiff 18 Jun

London 21-23 Jun

& 15-20 Aug

Change in demand and average daily rates for short-term rentals on Taylor Swift concert dates

Year-on-year change in demand

Year-on-year change in average daily rates

0%

200

400

600

0%

10

20

30

40

50

Vienna 8-10 Aug

Liverpool 13-15 Jun

Lyon 2-3 Jun

Milan 13-14 Jul

Munich 27-28 Jul

Hamburg 23-24 Jul

Dublin 28-30 Jun

Edinburgh 7-9 Jun

Cardiff 18 Jun

London 21-23 Jun

& 15-20 Aug