MaxDiff analysis, using a scale that ranks
answers relative to one another
Least likely
Most likely
-1.0
-0.5
0
0.5
1.0
Create jobs in our area
Tackle anti-social
behaviour
Save the high street
Protect Britain’s values
in schools
Save us from the
woke blob
Right the wrongs of
colonialism in our town
Rename our local streets
MaxDiff analysis, using a scale that ranks answers relative to one another
Least likely
Most likely
-1.0
-0.8
-0.6
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1.0
Create jobs in our area
Tackle anti-social behaviour
Save the high street
Protect Britain’s values in schools
Save us from the woke blob
Right the wrongs of colonialism in our town
Rename our local streets