Advertising for broadcaster video-on-demand services is increasing while traditional TV advertising is in decline

Annual advertising spend by UK TV service, £bn current prices

TV streaming services

Traditional TV

£5bn

Projection

4

3

2

1

0

2010

2012

2014

2016

2018

2020

2022

2024

TV streaming services

Traditional TV

£5bn

Projection

4

3

2

1

0

2010

2012

2014

2016

2018

2020

2022

2024

Guardian graphic. Source: Warc/Advertising Association. Note: data as of 5 Dec 2023, 13.03