Party brands

‘To what extent do you agree or disagree that the Conservative/Labour party...’

Conservative

Labour

Net agree/disagree scores

... Is in touch with ordinary people?

-53%

7%

Represents what most people think

-49

0

Is united

-49

-4

Has similar views to my own

-38

-2

Is competent

-37

-3

Has the nation’s best interests at heart

-35

7

Has a clear sense of purpose

-30

-3

Is tolerant

-29

9

Conservative

Labour

Net agree/disagree scores

... Is in touch with ordinary people?

-53%

7%

Represents what most people think

-49

0

Is united

-49

-4

Has similar views to my own

-38

-2

Is competent

-37

-3

Has the nation’s best interests at heart

-35

7

Is tolerant

-29

9