How much are these people like you?

% strongly agree among:

Gen Z

Millennials

Gen X

Boomers

Silent generation

0%

10

20

30

40

50

Being very successful is important to them. They hope people will recognise their achievements

They seek every chance to have fun. It is important to them to do things that give them pleasure

They look for adventures and like to take risks. They want to have an exciting lifestyle

It is important to them to be rich. They want to have a lot of money and expensive things

% strongly agree among:

Gen Z

Millennials

Gen X

Boomers

Silent generation

0%

10

20

30

40

50

Being very successful is important to them.

They hope people will recognise their achievements

They seek every chance to have fun.

It is important to them to do things that give them pleasure

They look for adventures and like to take risks.

They want to have an exciting lifestyle

It is important to them to be rich.

They want to have a lot of money and expensive things