Ad spending is projected to reach $9.7bn for the 2022 political cycle

$9.67bn

Total projected spending, 2022

$4.98bn

Broadcast

$1.44bn

Connected television

$1.54bn

Cable

$1.44bn

Digital

$0.27bn Radio

$9.67bn

Total projected spending, 2022

$1.54bn

Cable

$1.44bn

Digital

$4.98bn

Broadcast

$1.44bn

Connected television

$0.27bn Radio