Percentage of Americans who use each major social media app; TikTok is most popular with those under the
age of 30.
TikTok
% of US adults
77%
73%
70%
50%
48%
22%
14%
4%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
71%
48%
36%
33%
30%
29%
13%
11%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
42%
36%
27%
22%
18%
10%
7%
3%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
Percentage of Americans who use each major social media app; TikTok is most popular with those under the age of 30.
TikTok
% of US adults
77%
73%
70%
50%
48%
22%
14%
4%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
71%
48%
36%
33%
30%
29%
13%
11%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
42%
36%
27%
22%
18%
10%
7%
3%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
Percentage of Americans who use each major social media app; TikTok is most popular with those under the age of 30.
TikTok
% of US adults
77%
73%
71%
70%
50%
48%
48%
29%
22%
14%
13%
4%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
42%
36%
36%
33%
30%
27%
22%
18%
11%
10%
7%
3%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
Percentage of Americans who use each major social media app; TikTok is most popular with those under the age of 30.
TikTok
% of US adults
77%
73%
71%
70%
50%
48%
48%
29%
22%
14%
13%
4%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
42%
36%
36%
33%
30%
27%
22%
18%
11%
10%
7%
3%
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+
18-29
30-49
50-64
65+