In 2020, Gen Z was more likely to say pumpkin spice products should be released starting in August.
80% of respondents
Gen Z wanted
pumpkin spice
earlier
60
Millennials
40
20
All Americans
0
Aug
Sep
Oct
Nov
Dec
By 2021, more millennials agreed with Gen Z: release pumpkin spice in August or, at worst, September.
80% of respondents
60
40
Oh look, it’s
millennials following
Gen Z’s lead
20
All Americans
0
Aug
Sep
Oct
Nov
Dec
In 2020, Gen Z was more likely to say pumpkin spice products should be released starting in August.
80% of respondents
Gen Z wanted
pumpkin spice
earlier
60
40
Millennials
20
All Americans
0
August
September
October
November
December
By 2021, more millennials agreed with Gen Z: release pumpkin spice in August or, at worst, September.
80% of respondents
60
40
Oh look, it’s millennials
following Gen Z’s lead
20
All Americans
0
August
September
October
November
December
In 2020, Gen Z was more likely to say pumpkin spice products should be released starting in August.
80% of respondents
Gen Z wanted
pumpkin spice
earlier
60
40
Millennials
20
All Americans
0
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Early
Early
Early
Early
Early
Early
Early
Early
Mid
Mid
Late
Late
Early
Early
August
September
October
November
December
By 2021, more millennials agreed with Gen Z: release pumpkin spice in August or, at worst, September.
80% of respondents
Oh look, it’s millennials
following Gen Z’s lead
60
40
20
All Americans
0
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Early
Early
Early
Early
Early
Early
Early
Early
Mid
Mid
Late
Late
Early
Early
August
September
October
November
December
In 2020, Gen Z was more likely to say pumpkin spice products should be released starting in August.
80% of respondents
Gen Z wanted
pumpkin spice
earlier
60
40
Millennials
20
All Americans
0
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Early
Early
Early
Early
Early
Early
Early
Early
Mid
Mid
Late
Late
Early
Early
August
September
October
November
December
By 2021, more millennials agreed with Gen Z: release pumpkin spice in August or, at worst, September.
80% of respondents
Oh look, it’s millennials
following Gen Z’s lead
60
40
20
All Americans
0
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Mid
Mid
Late
Late
Early
Early
Early
Early
Early
Early
Early
Early
Mid
Mid
Late
Late
Early
Early
August
September
October
November
December
In 2020, Gen Z was more likely to say pumpkin spice products should be released starting in August.
80% of respondents
Gen Z wanted
pumpkin spice
earlier
60
40
Millennials
20
All Americans
0
Mid
Late
Mid
Late
Mid
Late
Mid
Late
Early
Early
Early
Early
Mid
Late
Early
August
September
October
November
December
By 2021, more millennials agreed with Gen Z: release pumpkin spice in August or, at worst, September.
80% of respondents
Oh look, it’s millennials
following Gen Z’s lead
60
40
20
All Americans
0
Mid
Late
Mid
Late
Mid
Late
Mid
Late
Early
Early
Early
Early
Mid
Late
Early
August
September
October
November
December