Policy proposals to curb meat consumption are less popular with the public

National Food Strategy policy proposals, % agree or disagree

Animal welfare & environment

Meat consumption

Set a clear framework on land use so policies

make sense for food production and climate

Help farmers convert unproductive agricultural

land into natural landscapes

Support uptake of methane suppressing practices

for livestock

Reduce cost of meat alternatives by investing

in UK manufacture

Lower the climate impact of meat and dairy

by changing what cows eat

Set target for supermarkets and food chains to

sell 10% less meat by 2030

Increase taxes on processed meat

Increase taxes on fresh meat

-40%

Disagree

40

80%

Agree

0

Animal welfare & environment

Meat consumption

Set a clear framework on land use so policies make sense for food production and climate

Help farmers convert unproductive agricultural land into natural landscapes

Support uptake of methane suppressing practices for livestock

Reduce cost of meat alternatives by investing in UK manufacture

Lower the climate impact of meat and dairy by changing what cows eat

Set target for supermarkets and food chains to sell 10% less meat by 2030

Increase taxes on processed meat

Increase taxes on fresh meat

-40%

Disagree

-20

20

40

60

80%

Agree

0