Ad campaign duaration
£100,000 average daily ad spend
75,000
5
50,000
25,000
4
1
2
3
0
Aug
2021
Oct
Dec
Feb
2022
Apr
Jun
Aug
1. 8 January
Labour proposes windfall tax on North Sea oil and gas
2. 23 March
Sunak rejects call for windfall tax in his mini budget
3. 3-6 May
BP and Shell announce bumper profits
4. 26 May
Sunak imposes 25% windfall tax
5. 2 August
BP’s announces £7bn profits
Ad campaign duaration
£100,000 average daily ad spend
2 August
BP’s announces £7bn profits
75,000
8 January
Labour proposes windfall tax on North sea oil and gas
3-6 May
BP and Shell announce bumper profits
26 May
Sunak
imposes 25%
windfall tax
50,000
23 March
Sunak rejects call for windfall tax in his mini budget
25,000
0
Aug
2021
Sep
Oct
Nov
Dec
Jan
2022
Feb
Mar
Apr
May
Jun
Jul
Aug