25
Generation/age
30
0%
5
10
15
20
18-24 Gen Z
25-40 Millenials
41-5 Gen X
57-75 Baby boomers
76+ Elders
Life stage
Pre-Kids
Young families
Mature families
Empty nesters
Ethnicity
White
BAME
Annual HH income
Less than £19,000
£19,000 - £31,999
32000 - £63,999
+£64,000
Total
25
Generation/age
30
0%
5
10
15
20
18-24 Gen Z
25-40 Millenials
41-5 Gen X
57-75 Baby boomers
76+ Elders
Life stage
Pre-Kids
Young families
Mature families
Empty nesters
Ethnicity
White
BAME
Annual HH income
Less than £19,000
£19,000 - £31,999
32000 - £63,999
+£64,000
Total