% Net perceptions of
Boris Johnson
Keir Starmer
Is competent
-4%
28%+
Has the nation’s best interests at heart
4+
27+
Sticks to his principles rather than
just saying what people want to hear
2+
25+
Is a strong leader
-2
21+
Is decisive
-5
20+
Is likeable
4+
19+
Can be trusted to take big decisions
-7
18+
Is trustworthy
-15
18+
Is able to get things done
3+
17+
Is in touch with ordinary people
-16
17+
Is able to stand up for Britain’s interests abroad
5+
13+
Is brave
-2
10+
Represents what most people think
-14
8+
Is best to negotiate with the EU
2+
4+
% Net perceptions of
Boris Johnson
Keir Starmer
Is competent
Is trustworthy
-15
-4%
28%+
18+
Is able to get things done
Has the nation’s best interests at heart
4+
3+
27+
17+
Sticks to his principles rather than
just saying what people want to hear
Is in touch with
ordinary people
-16
2+
17+
25+
Is able to stand up for Britain’s interests abroad
Is a strong leader
5+
-2
21+
13+
Is decisive
Is brave
-5
-2
20+
10+
Is likeable
Represents what most people think
4+
-14
19+
8+
Can be trusted to take big decisions
Is best to negotiate with the EU
-7
2+
18+
4+