How Sir Lynton Crosby’s company ran disinformation campaigns on Facebook

1

Conduct detailed market research and opinion polling on behalf of client

2

Create unbranded website and Facebook page purporting to be an independent news source on a relevant topic

3

Start posting links on the Facebook page to news articles from real news outlets in a bid to gain credibility

4

Buy Facebook adverts to convince people to follow the page and build its audience

5

See which topics provoke a reaction from readers and then use Facebook's targeting tools to boost readership

6

Start uploading photos, links and videos created by CTF employees to push the client's message to an interested audience, creating the impression of a grassroots movement on what appears to be an independent Facebook page

1

2

Conduct detailed market research and opinion polling on behalf of client

Create unbranded website and Facebook page purporting to be an independent news source on a relevant topic

4

3

Buy Facebook adverts to convince people to follow the page and build its audience

Start posting links on the Facebook page to news articles from real news outlets in a bid to gain credibility

5

6

See which topics provoke a reaction from readers and then use Facebook's targeting tools to boost readership

Start uploading photos, links and videos created by CTF employees to push the client's message to an interested audience, creating the impression of a grassroots movement on what appears to be an independent Facebook page