November 2018 21.5%
More than one in five retail pounds was spent online for the first time
20%
15
November 2014 13.7%
In recent years online sales have surged in November due to online discounting on Black Friday and Cyber Monday
10
5
0
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
20%
November 2018 21.5%
More than one in five retail pounds was spent online for the first time
15
10
5
0
2008
2010
2012
2014
2016
2018
20%
November 2018 21.5%
More than one in five retail pounds was spent online for the first time
15
10
5
0
2008
2010
2012
2014
2016
2018