The Disney Princess Sing & Sparkle Ariel doll retails at £34.99 – out of this Chinese workers get paid 1p per doll

£14.36

1p

Manufacturing

costs

Payment to

individual

worker

£9.05

£5.83

Retailer markup

VAT

£5.75

Disney markup

£34.99

Retail price

1p

£14.36

Manufacturing costs

Payment to

individual worker

£9.05

£5.83

Retailer markup

VAT

£5.75

Disney markup

£34.99

Retail price

Guardian graphic. Source: Guardian research. Retail price and the workers' income are actual, the rest of the figures are estimated