The NBA’s popularity is in a league of its own among the world’s most populous countries

NBA

NFL

100

Interest in the NBA

has overtaken the

NFL worldwide

Search

interest

75

50

25

0

2004

2018

China

India

100

75

50

25

0

2004

2018

2004

2018

Indonesia

Brazil

100

75

50

25

0

2004

2018

2004

2018

100

Interest in the NBA has overtaken the NFL worldwide

NBA

NFL

Search

interest

75

50

25

0

2004

2018

China

India

Indonesia

Brazil

100

75

50

25

0

2004

2018

2004

2018

2004

2018

2004

2018