Nike’s share price regularly outperforms Adidas’s after the World Cup

Cumulative per cent change in share price from the day after the World Cup to three months after the end of the tournament.

France

1998

Korea/Japan

2002

20%

10

0

-10

Nike

-20

-30

-40

-50

Adidas

South Africa

2010

Germany

2006

20%

10

0

-10

-20

-30

-40

-50

Brazil

2014

20%

10

0

-10

-20

-30

-40

-50

France 1998

Korea/Japan 2002

20%

10

0

-10

Nike

-20

-30

-40

-50

Adidas

South Africa 2010

Germany 2006

20%

10

0

-10

-20

-30

-40

-50

Brazil 2014

20%

10

0

-10

-20

-30

-40

-50

France

1998

Korea/Japan

2002

Germany

2006

20%

10

0

-10

Nike

-20

-30

-40

Adidas

-50

South Africa

2010

Brazil

2014

20%

10

0

-10

-20

-30

-40

-50

France 1998

Korea/Japan 2002

Germany 2006

20%

10

0

-10

Nike

-20

-30

-40

-50

Adidas

South Africa 2010

Brazil 2014

20%

10

0

-10

-20

-30

-40

-50

France

1998

Korea/Japan

2002

Germany

2006

South Africa

2010

Brazil

2014

20%

10

0

-10

Nike

-20

-30

-40

-50

Adidas

Guardian graphic. Source: Yahoo! Finance. Note: Percentages based on adjusted close price