How programmatic advertising works

1

Publishers have their ad inventory available digitally through eBay-style auction exchanges

2

Brands use their ad agencies to plug into the digital system to bid for slots

3

The advertiser buys the type of audience they want to reach but does not necessarily know which site/content they are viewing

 

4

Consumers see the ad but the nature of the process means sometimes ads appear next to inappropriate content

1

Publishers have their ad inventory available digitally through eBay-style auction exchanges

2

Brands use their ad agencies to plug into the digital system to bid for slots

3

The advertiser buys the type of audience they want to reach but does not necessarily know which site/content they are viewing

 

4

Consumers see the ad but the nature of the process means sometimes ads appear next to inappropriate content