1
Publishers have their ad inventory available digitally through eBay-style auction exchanges
2
Brands use their ad agencies to plug into the digital system to bid for slots
3
The advertiser buys the type of audience they want to reach but does not necessarily know which site/content they are viewing
4
Consumers see the ad but the nature of the process means sometimes ads appear next to inappropriate content
1
Publishers have their ad inventory available digitally through eBay-style auction exchanges
2
Brands use their ad agencies to plug into the digital system to bid for slots
3
The advertiser buys the type of audience they want to reach but does not necessarily know which site/content they are viewing
4
Consumers see the ad but the nature of the process means sometimes ads appear next to inappropriate content