Why mobile ads are the future of politics

2015

2014

2013

2012

Mobile ads as % of Facebook's ad revenues

80%

70

60

50

40

30

20

10

0

2015

2014

2013

2012

Facebook's active mobile users

Voter eyes are increasingly glued to social media on smartphones – and Facebook stands to profit from it.

1.5bn

1.2

0.9

0.6

0.3

0.0

2015

2014

2013

2012

2015

2014

2013

2012

Mobile ads as % of Facebook's ad revenues

Facebook's monthly active users

Voter eyes are increasingly glued to social media on smartphones – and Facebook stands to profit from it.

80%

70

60

50

40

30

20

10

0

1.5bn

1.2

0.9

0.6

0.3

0.0