2020
2016
2012
2008
Broadcast TV
Spending on political advertising
Digital
Candidates are now targeting Facebook users on their phones, with US online political spending expected to pass $1bn this year. By 2020, digital could be within 30% of TV
$6bn
5
4
3
2
1
0
2020
2016
2012
2008
Broadcast TV
Spending on political advertising
Digital
Candidates are now targeting Facebook users on their phones, with US online political spending expected to pass $1bn this year. By 2020, digital could be within 30% of TV
$6bn
5
4
3
2
1
0