How campaign ads went digital

2020

2016

2012

2008

Broadcast TV

Spending on political advertising

Digital

Candidates are now targeting Facebook users on their phones, with US online political spending expected to pass $1bn this year. By 2020, digital could be within 30% of TV

$6bn

5

4

3

2

1

0

2020

2016

2012

2008

Broadcast TV

Spending on political advertising

Digital

Candidates are now targeting Facebook users on their phones, with US online political spending expected to pass $1bn this year. By 2020, digital could be within 30% of TV

$6bn

5

4

3

2

1

0