How ‘seeding’ can collect data

4

Facebook data used to generate detailed models of individuals’ personalities

3

The same information was captured for each of the seeders’ friends

2

Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes

1

Hundreds of thousands of MTurk users, known as ‘seeders’, completed

online survey

One ‘seeder’

In 2014 Facebook users had

340 friends on average

How ‘seeding’ can collect data

4

Facebook data used to generate detailed models of individuals’ personalities

3

The same information was captured for each of the seeders’ friends

2

Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes

1

Hundreds of thousands of MTurk users, known as ‘seeders’, completed

online survey

One ‘seeder’

In 2014 Facebook users had 340 friends on average

How ‘seeding’ can collect data

4

Facebook data used to generate detailed models of individuals’ personalities

3

The same information was captured for each of the seeders’ friends

One ‘seeder’

2

Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes

1

Hundreds of thousands of MTurk users, known as ‘seeders’, completed

online survey

In 2014 Facebook users had 340 friends on average

4

Facebook data used to generate detailed models of individuals’ personalities

3

The same information was captured for each of the seeders’ friends

2

Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes

1

MTurk users known as ‘seeders’ completed online survey

One ‘seeder’

In 2014 Facebook users had 340 friends on average

How ‘seeding’ can collect data