How ‘seeding’ can collect data
4
Facebook data used to generate detailed models of individuals’ personalities
3
The same information was captured for each of the seeders’ friends
2
Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes
1
Hundreds of thousands of MTurk users, known as ‘seeders’, completed
online survey
One ‘seeder’
In 2014 Facebook users had
340 friends on average
How ‘seeding’ can collect data
4
Facebook data used to generate detailed models of individuals’ personalities
3
The same information was captured for each of the seeders’ friends
2
Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes
1
Hundreds of thousands of MTurk users, known as ‘seeders’, completed
online survey
One ‘seeder’
In 2014 Facebook users had 340 friends on average
How ‘seeding’ can collect data
4
Facebook data used to generate detailed models of individuals’ personalities
3
The same information was captured for each of the seeders’ friends
One ‘seeder’
2
Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes
1
Hundreds of thousands of MTurk users, known as ‘seeders’, completed
online survey
In 2014 Facebook users had 340 friends on average
4
Facebook data used to generate detailed models of individuals’ personalities
3
The same information was captured for each of the seeders’ friends
2
Users agreed for the survey to access their Facebook account and download data including: name, age, location and Likes
1
MTurk users known as ‘seeders’ completed online survey
One ‘seeder’
In 2014 Facebook users had 340 friends on average
How ‘seeding’ can collect data