The age of confidence

Confidence may seem ever-elusive when you’re younger, but a recent survey by TENA shows that it really does come with age. When asked, nearly half (44%) of women aged between 18 and 34 admitted that they do not feel self-confident, while 55% said they care about what others think of them. Meanwhile, when women over 50 were asked the same questions, 63% said they care less about what others think of them than ever before, and 66% stated that they feel more confident speaking their mind now compared with when they were younger.

Sex is important to over 50s, with 47% saying they’d like to have sex at least once a week, while those who have experienced some degree of bladder leakage are twice as likely to own/consider a vibrator (19%) compared with those who haven’t (10%).

However, there’s a confidence gap when it comes to bodily autonomy between those suffering bladder leakage and those who are not. Women who experience bladder weakness feel less confident in themselves when it comes to initiating sex (37% v 46%), which is why TENA want to break down the taboos surrounding intimacy and bladder incontinence, and prove to women that it should never get in the way of a healthy sex life.