Lower engagement groups watch more commercial TV
Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’
All
60%
40%
20%
0%
News.com.au
Commercial TV
No news
ABC or SBS TV
High - engaged optimists
60%
40%
20%
0%
Commercial TV
No news
Nine newspapers
ABC or SBS TV
Medium - ambivalent seekers
60%
40%
20%
0%
Commercial TV
News.com.au
No news
ABC or SBS TV
Low- disconnected
60%
40%
20%
0%
News.com.au
Commercial TV
No news
ABC or SBS TV
Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likely to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation
Lower engagement groups watch more commercial TV
Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’
All
High - engaged optimists
60%
60%
40%
40%
20%
20%
0%
0%
News.com.au
Commercial TV
No news
Commercial TV
ABC or SBS TV
No news
Nine newspapers
ABC or SBS TV
Low- disconnected
Medium - ambivalent seekers
60%
60%
40%
40%
20%
20%
0%
0%
Commercial TV
News.com.au
News.com.au
Commercial TV
No news
No news
ABC or SBS TV
ABC or SBS TV
Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likely to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation
Lower engagement groups watch more commercial TV
Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’
All
High - engaged optimists
60%
60%
40%
40%
20%
20%
0%
0%
News.com.au
Commercial TV
No news
Commercial TV
ABC or SBS TV
No news
Nine newspapers
ABC or SBS TV
Low- disconnected
Medium - ambivalent seekers
60%
60%
40%
40%
20%
20%
0%
0%
Commercial TV
News.com.au
News.com.au
Commercial TV
No news
No news
ABC or SBS TV
ABC or SBS TV
Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likely to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation
Lower engagement groups watch more commercial TV
Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’
Low- disconnected
Medium - ambivalent seekers
All
High - engaged optimists
60%
60%
60%
60%
40%
40%
40%
40%
20%
20%
20%
20%
0%
0%
0%
0%
News.com.au
Commercial TV
No news
Commercial TV
ABC or SBS TV
No news
Commercial TV
News.com.au
Nine newspapers
News.com.au
Commercial TV
ABC or SBS TV
No news
No news
ABC or SBS TV
ABC or SBS TV
Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likey to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation