Lower engagement groups watch more commercial TV

Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’

All

60%

40%

20%

0%

News.com.au

Commercial TV

No news

Facebook

ABC or SBS TV

High - engaged optimists

60%

40%

20%

0%

Commercial TV

No news

Facebook

Nine newspapers

ABC or SBS TV

Medium - ambivalent seekers

60%

40%

20%

0%

Commercial TV

News.com.au

Facebook

No news

ABC or SBS TV

Low- disconnected

60%

40%

20%

0%

News.com.au

Commercial TV

No news

Facebook

ABC or SBS TV

Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likely to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation

Lower engagement groups watch more commercial TV

Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’

All

High - engaged optimists

60%

60%

40%

40%

20%

20%

0%

0%

News.com.au

Commercial TV

No news

Facebook

Commercial TV

ABC or SBS TV

No news

Facebook

Nine newspapers

ABC or SBS TV

Low- disconnected

Medium - ambivalent seekers

60%

60%

40%

40%

20%

20%

0%

0%

Commercial TV

News.com.au

News.com.au

Commercial TV

Facebook

No news

No news

Facebook

ABC or SBS TV

ABC or SBS TV

Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likely to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation

Lower engagement groups watch more commercial TV

Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’

All

High - engaged optimists

60%

60%

40%

40%

20%

20%

0%

0%

News.com.au

Commercial TV

No news

Facebook

Commercial TV

ABC or SBS TV

No news

Facebook

Nine newspapers

ABC or SBS TV

Low- disconnected

Medium - ambivalent seekers

60%

60%

40%

40%

20%

20%

0%

0%

Commercial TV

News.com.au

News.com.au

Commercial TV

Facebook

No news

No news

Facebook

ABC or SBS TV

ABC or SBS TV

Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likely to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation

Lower engagement groups watch more commercial TV

Showing the top four most cited media type for people grouped by how enagaged they are with politics, civic life, volunteering, and the news, as well as the percentage of people in each group who answersed ‘no news consumed within the last two weeks’

Low- disconnected

Medium - ambivalent seekers

All

High - engaged optimists

60%

60%

60%

60%

40%

40%

40%

40%

20%

20%

20%

20%

0%

0%

0%

0%

News.com.au

Commercial TV

No news

Facebook

Commercial TV

ABC or SBS TV

No news

Facebook

Commercial TV

News.com.au

Nine newspapers

News.com.au

Commercial TV

ABC or SBS TV

Facebook

No news

No news

Facebook

ABC or SBS TV

ABC or SBS TV

Guardian Graphic | Source: Rebecca Huntley / OmniCompass. Engaged optimists are highly engaged, more likely to be women, primarily older and regional, vote for Labor, Greens and community independents (including teals). Ambivalent seekers, are moderately engaged young men and women, particularly in metropolitan areas, swinging voters. The disconnected have low engagement, and are more likey to be male, of all ages in regional and metro areas, vote for the Coalition and One Nation