The discounters have made inroads against traditional supermarkets since the credit crunch
Market share
August 2018
March 2008
0
5
10
15
20
25
30
Tesco 27.4% (2018)
Sainsbury's 15.5
Asda 15.2
Morrisons 10.4
Aldi 7.6
Co-op 6.6
Lidl 5.5
Waitrose 5