Sky and Murdoch's News Corp platforms have a combined reach of 35%, larger than ITV

Cross-platform audience reach of news providers, 2016

% reach

BBC

ITV

Sky

DMGT

News Corp

%

20

40

60

Guardian graphic | Source: Ofcom. Base: 2,659 adults 16+ who use TV, newspapers, radio, internet, or magazines for news. Sky and News Corp together would give the Murdochs the second largest audience reach for news in Britain. Although 21st Century Fox, not News Corp, is the company bidding for Sky, Ofcom is treating Fox and News Corp as the same entity because they are both controlled by the Murdoch Family Trust