UK advertising spending in fourth quarter expected to be down 10.5% on last year

Year-on-year change, %

a

Forecast year-on-year % change

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10

20

30

40

50

60

70

Cinema -66.1%

Online classified -26.4%

Regional newsbrands -20.5%

Out of home -19.6%

Magazine brands -16.6%

National newsbrands -15.7%

Radio -13.2%

Direct mail -12.0%

Total UK ad spend -10.5%

Search -8.3%

Online display -6.1%

TV -2.7%