Discount supermarkets have seen largest increase in market share over the past year
Percentage change in market share, April 2016 to April 2017
Discount supermarket
Online supermarket
Supermarket
Aldi
18.3%
Lidl
17.8
Ocado
10.8
Iceland
9.3
Waitrose
3.1
Co-op
2.6
Morrisons
2.2
Tesco
1.9
Sainsbury's
1.7
Asda
0.8
0
5
10
15