Discount supermarkets have seen largest increase in market share over the past year
Percentage change in market share, April 2016 to April 2017
Discount supermarket
Online supermarket
Supermarket
Aldi 18.3%
Lidl 17.8
Ocado 10.8
Iceland 9.3
Waitrose 3.1
Co-op 2.6
Morrisons 2.2
Tesco 1.9
Sainsbury's 1.7
Asda 0.8
0
5
10
15