Betting ads had more screen time than alcohol and fast food commercials combined during the World Cup
Categories of ads shown during ITV's World Cup coverage, excluding third-place play-off/final
Minutes
0 mins
20
40
60
80
Betting
Motoring
Grooming
Mobile phone/network
Alcohol
Technology
Online shopping
Broadband
Fast food
TV programme
Financial
Supermarket
DIY
Food/soft drink
Computer
Pharmacy
Insurance comparison website
Other