Online businesses are now the biggest advertisers on TV. In 2016 they invested a total of £639m, an increase of 8% on 2015
The top 5 categories on TV according to Nielsen’s data were:
Total, £m
Online businesses £639m (+8%)
Food £627m (-10%)
Cosmetics and Personal Care £439m (-3%)
Entertainment and Leisure £419m (-)
Motors £314m (+2%)
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