Total alcohol revenues would decline by £13bn, if consumption were to fall to government guideline levels

*

money £bn

-£12bn

-10

-8

-6

-4

-2

0

All alcohol

On-trade

Off-trade

Beer

Cider

Wine

Spirits

Guardian Graphic | Source: Institute of Alcohol Studies. Off-trade = supermarkets and off-licences. On-trade = pubs, bars, clubs, hotels and restaurants