Advertising and media buying accounted for £6.5bn of WPP's total revenues in 2016
£m
Advertising and media buying
Data investment management
Public relations & public affairs
Branding & identity, healthcare and specialist communications
0
2
4
6
8
10
12
£14bn
4273.2
4578.8
5134.3
5552.8
6547.3
2460.2
2549.7
2429.3
2425.9
2661.1
917.1
920.7
891.9
945.8
1101.3
2722.6
2970.2
3073.4
3310.7
4079.2
2012
2013
2014
2015
2016