The Conservative 40:40 campaign

The Tories have launched the 40:40 strategy in order to win the next election, and is based on holding 40 marginal seats and winning 40 target seats.

Eleven of the 40 parliamentary candidates in target seats for 2015 are women, including Lucy Allan and Rachel Maclean. Currently, the conservative party has 48 female MPs compared with 256 male MPs.